Events industry continuing to evolve
At Brighter, we’re always looking ahead - anticipating and adapting to the shifts that shape our industry to deliver memorable events. That’s why we’ve been reading C&IT’s latest report which explores the forces influencing event planning in 2025.
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Perhaps, not surprisingly, the findings are clear - the events landscape is evolving fast and planners must be agile, strategic and values-driven to stay ahead of the game.
So, what were the main take aways?
- Rising costs, rising expectations
- With inflation still impacting budgets, 95% of event professionals cite rising costs as their biggest challenge.
- Yet, there’s resilience in the sector - 71% expect their budgets to remain stable or grow.
The key?
Early planning, smart partnerships and value-driven design. At Brighter, we’re helping clients stretch budgets without compromising impact.
Attendees want more than content
Today’s delegates expect immersive, interactive experiences that offer real value for their time. Passive presentations are out; hands-on learning, meaningful networking and authentic engagement are in.
We’re designing events that connect on a deeper level because connection is the currency of experience.
Sustainability is a strategic priority
66% of planners now consider sustainability essential when choosing venues.
From transport links to waste reduction, environmental impact is under the microscope. We’re proud to work with venues whose net-zero roadmap set the standard for responsible operations.
Technology is transforming planning
75% of respondents say AI and automation will have the biggest impact in the year ahead. From streamlining communications to optimising logistics, tech is freeing planners to focus on creativity and strategy. At Brighter, we’re embracing smart tools that enhance - not replace - human connection.
Data is driving decisions
57% of planners are leaning into data to measure ROI and shape strategy. Whether it’s attendee engagement metrics or sustainability reporting, we’re helping clients make informed decisions that deliver measurable outcomes.
Flexibility is non-negotiable
93% of planners say flexible contracts and pricing influence venue choice while 78% value adaptable spaces.
In a world of shifting briefs and last-minute changes, flexibility isn’t a luxury - it’s a necessity. We work with venues that understand this and act as true partners.
Partnership over transaction
The report reveals a growing demand for collaborative relationships with venues. Planners want more than space - they want strategic input, local expertise and proactive support. That’s exactly how we operate at Brighter - as an extension of your team while being invested in your success.
The unspoken challenges
From staffing pressures to venue infrastructure gaps, planners are facing challenges that aren’t always visible.
We’re advocating for realistic lead times, transparent pricing and industry-wide conversations about what it really takes to deliver excellence.
We, at Brighter, think the future of events is bold, values-led and tech-enhanced.
But above all, it’s human. As we navigate the rest of 2025, we’re committed to designing experiences that are not only memorable - but meaningful.
Whether it’s a high-impact conference or an immersive incentive, we’re here to help you make it brilliant.
You can read C&IT's What's Driving Event Decisions in 2025 report here.