Location, location in February

Berlin

Few cities blend business, creativity and culture quite like Berlin – as one of our Project Executives found out earlier this month during a site visit.

As one of Europe’s leading event destinations, Berlin offers an unmatched mix of world‑class venues, excellent connectivity and rich cultural depth, making it the ideal backdrop forconferences, meetings and incentives.

Berlin’s event landscape is famously diverse, with more than 400 venues ranging from historic landmarks to cutting‑edge convention centres.

It means you’ll find the perfect space whether you’re planning an intimate board meeting or a major international congress.

Berlin Brandenburg Airport and extensive rail links ensure excellent access for global delegates, while the city’s first-class public transport makes navigating the capital effortless once you arrive.

The city’s cultural and creative energy matches its reputation for innovation and technology, setting it apart from other destinations you maybe considering as the location for your next event.

With world‑famous museums, contemporary art galleries and iconic landmarks like the Brandenburg Gate ready for exploration, it adds memorable experiences to any business agenda.

And if value for money is important then Berlin definitely delivers.

The city is known for offering exceptional affordability without compromising quality, across venues, hotels and services.

With more than 100,000 hotel beds, delegates benefit from plenty of choice, whether they prefer luxury, boutique design or budget-friendly comfort.

Added to that, for planners prioritising sustainability, Berlin stands out with its ambitious green strategies, eco‑certified suppliers and expansive parks which make it one of Europe’s most environmentally-conscious event destinations.

If you’re looking for a destination that will impress delegates and inspire fresh thinking, Berlin is the place to be.

Berlin in 3 words: Accessible, creative and cultural.

Abu Dhabi

Abu Dhabi is rapidly evolving into one of the world’s must-go destinations for event planners thanks to its world‑class infrastructure.

Thanks to the city’s long‑term vision, the city has invested heavily in diversifying its economy and supporting the growth of business events through incentives, streamlined approvals and organiser support.

Event planners are blessed with a plethora of venue options, including the Abu Dhabi National Exhibition Centre (ADNEC), Emirates Palace, Etihad Arena and the Yas Marina Circuit.

There is a cultural quarter which houses TeamLab, the Louvre and the newly-opened Zayed National Museum and it’s where the Guggenheim is currently under construction.

And Jabail Island’s Mangrove Park is well worth a visit too – it’s a protected sanctuary where you can take a kayak to soak up the beauty of the wildlife and learn about the importance of the mangroves to the local ecosystem.

Abu Dhabi’s hospitality sector is mightily impressive too with five‑star hotels like The St. Regis Abu Dhabi and Jumeirah at Etihad Towers providing seamless event‑to‑stay convenience.

Your delegates will have no problems getting to your event either.

Abu Dhabi International Airport connects to more than 120 global destinations and, with Dubai just an hour away, the city is ideally positioned for attendance offering a less congested setting than other regional hubs.

What truly sets Abu Dhabi apart, however, is its ability to blend business with culture, while blending modernity with tradition.  

The city’s commitment to hosting major global events - from the Formula 1 Abu Dhabi Grand Prix to Abu Dhabi Sustainability Week - further demonstrates its credibility on the world stage, everything planners need for impactful, inspiring and unforgettable corporate events.

And we should know as our Director of Groups, Meetings & Events was lucky enough to be invited to Abu Dhabi recently, alongside other industry professionals, and said the cuisine and hospitality was first class.

Indeed, she said for anyone considering Abu Dhabi for an incentive or conference they should get in touch with Brighter to find out more… you’ll not be disappointed!

Abu Dhabi in 3 words: Amazing, Diverse and Welcoming.